If there’s something to celebrate, chances are Dj Jason Jani and his extremely successful company SCE Event Group are behind it. From creating nothing but the most memorable moments for some of the planet’s biggest celebrities and companies to impacting the attendees of nightclubs and weddings, there’s not a person that Jason can’t move. And it’s individuals like him that personify what it means to live a life of purpose. By Jason finding his way, he’s able help others find theirs right to the dance floor, and stay there.
Another great reason Why Blue Matters.
WBM: In so many words, who is the gentleman behind the 1s and the 2s?
Jason: That’s a pretty twisted question and a good question. My life spans a lot of different areas. I have a family side where I’m a husband, a father, and a friend to many. I have an entrepreneurial side which is the business owner and founding creator of the SCE Event Group. Then I have the performance side of the actual Jason Jani brand which is always looking to push the boundaries in a lot of different directions from a creativity perspective using music to influence emotion for people – whether at private events, social events or nightlife events all over the world. So you can say I have a couple of different dimensions of Jason Jani so to speak.
WBM: Whereabouts are you from?
Jason: I was born and raised in New Jersey. I’m a Jersey shore boy.
WBM: You have a lot going on, and great things mind you, how do you find the balance between being the business man and the family man while still making sure everything is where it needs to be?
Jason: Balance to me is different than it is to a lot of other people. I don’t know if I could ever achieve total balance in life because of my calendar. At this time, on my performance calendar, I perform at about 220-240 events a year all over the country. On top of that, I do run a company. In order to achieve some type of balance, I found some incredibly talented professionals to help run with the company and I surround myself with people who are trustworthy and are assets to the business. All of this wouldn’t be possible without my supportive wife who makes the personal side of things easier by making sure the family and everything else is in check – Thank God for FaceTime and Skype, I make the most out of all the time available to me!
WBM: When exactly did you decide to take a leap in the realm of entrepreneurialism and using music as that business? What was the motivating factor?
Jason: It happened in 2009, I worked in the engineering world but also had been dj’ing through school (on weekends and evenings) just prior to getting started in the field. I worked in engineering for like 10 years, then I woke up one day and realized I wasn’t happy. Not that I didn’t enjoy my work, but I really needed to do what makes me happy everyday. When I play music for someone or host someone at an event, it’s a total creative release. I take a lot of pride in the level of service we provide and it really makes me happy to the core. And I realized my life was out of balance, and I was doing things just for the financial end. So in my realization of wanting to make a change in my life, and for the better, my wife was totally supportive with my taking a leap of faith by starting a dj company. I believed and I’m incredibly passionate about it. I put my all into my passion I even tattooed the word believe on my arm as a reminder because a lot of people told me I couldn’t do it but I never stopped believing in my ability to be different.
WBM: What would you say your break was? Do you have career milestone?
Jason: We’ve been fortunate enough to work with a lot of celebrity clients. The past year has been so amazing in so many ways personally and professionally. My company and I have had the opportunity to work for Kanye West and Jimmy Kimmel to name a couple of top notables. And believe it or not, for me, one of the recipes for how it has become successful is not just chasing the dollar. It’s really about caring about what you do – giving 110% whether there’s 50 people or 15,000 people in front of you – truly caring about the experience and outcome. When you do that, your reputation really begins to extend itself.
WBM: Who do you find is the most receptive to your craft and creativity; celebrities, weddings, nightlife or corporate?
Jason: We deal with a number of different verticals. We do nightlife stuff. We do celebrity stuff. We do a ton of weddings. We do large production events; corporations and retail outlet events. I don’t know if there’s any one vertical that’s more receptive than the other but what I can say is that there are people who have changed their wedding dates 3 years out just to work with me and SCE. I have been very fortunate, not only are we working on bookings for 2016 but we’re also working on bookings through 2018. So before people are booking their venue, they’re calling us and making sure we would be available for their day which is pretty humbling experience when you’re talking about someone’s wedding. So for us it’s not just creating impact in one area but creating impact in all the areas we work in.
WBM: What so many hot music out, what are your favorite songs right now?
Jason: That’s a tough one. You know it’s funny, every day I spend about a half hour on music development and research. You know, just putting time into the craft. My favorite songs right now and what’s getting me jazzed up, would be Calvin Harris – How Deep is Your Love, Justin Bieber – What Do You Mean? and Macklemore – Downtown to name a few tracks.
WBM: When it comes to moving the crowd, what’s the most exhilarating thing you have experienced?
Jason: The cool thing about being a dj or performance dj, when you’re playing, and someone comes into a space that you’re performing or playing at, you have the ability to remove them from their life for whatever period of time they’re in front of you. When you’re having a good time, you forget about the problems in your world. You forget about the bills that are due. You forget about who’s calling you or what do I have to do at work tomorrow. You have the ability to impact people in such a powerful way. As a dj, that’s the most rewarding thing that I get to do for people. I help people celebrate the best times of their lives – that’s my job.
WBM: Why does what you do matter?
Jason: That’s a great question. It matters because I feel like I was given a gift in a lot of respects and I’m able to use my talent and creativity to impact the emotions of others. Whether it’s releasing people from the day to day or helping people celebrate a milestone moment in life, I couldn’t imagine my life any other way. I truly believe everyone was put here on this earth to do something. And as crazy as it sounds, I was put here to do what I do.