Having an event is one thing, but coordinating and executing gatherings successfully? Now that’s something reserved for a select few. It takes heart, vision, patience and most of all a level of passion to deliver not only for those in attendance but also for clients and their guests who rely on a remarkable experience. For six seasons, AMP3 PR has been the premiere lifestyle agency handling public relations and publicity for Nolcha Fashion Week, a leading award winning event, held during New York Fashion Week, for independent fashion designers.
From each season to the next, Nolcha Fashion Week takes independent fashion to all new heights. The only exception, Nolcha Fashion Week keeps getting bigger and has recently been praised by Forbes Magazine for the amazing platform they provide for emerging designers. Co-Founder of AMP3 PR Alyson Campbell Roy is not your typical publicist and it’s her love for everything she does that gives her an advantage.
WBM: What’s the best thing about running a boutique PR Firm?
ALYSON: I absolutely love being self-employed. There is something exhilarating about being fully responsible and accountable for your own successes. It can be difficult at times, but the reward of seeing my projects come to fruition and delivering for my clients outweighs all of the stress. At AMP3 PR, our careers are a lifestyle and we have a lot of fun doing what we do. I am living out a dream I wrote down on paper as a kid, sometimes I seriously have to pinch myself.
WBM: What are the pros and cons of working during fashion week?
AlYSON: It’s a love/hate relationship. It can be difficult working around the clock with little-to-no sleep, dealing with extremely high expectations, and trying to keep everyone involved happy: our clients, the designers, the sponsors, the media, and our guests. But in the end, there is nothing I love more than the fast-paced environment, the pure beauty of fashion, and helping my clients to achieve their goals and grow their businesses through the efforts of Fashion Week. I might complain all week long, but at the end of the day, I wouldn’t change a thing.
WBM: How many Fashion Weeks have you worked together with Nolcha?
ALYSON: This will be my 6th Season handling publicity for Nolcha Fashion Week: New York. It is an honor to be a part of their stellar organization. Last season, they were dubbed the ‘hottest incubator for up & coming fashion designers’ by Forbes Magazine, and it’s true. I also admire their commitment to ethical fashion; they always have a sustainable or charitable brand involved each season (usually several), and it’s great to work for a brand that sees the power fashion has to make an impact.
WBM: If had the opportunity what Fashion Designer would you do PR for and why?
ALYSON: There are so many! But, I really love Nanette Lepore, Cynthia Steffe, and Rebecca Minkoff, for being accessible ready-to-wear designers that are within my reach and that you will actually find in my closet. I own pieces by each of them, and I can shop their lines without breaking the bank (within reason, of course!). They produce clothes that fit with my lifestyle, like perfect shift dresses and handbags for the ‘PR girl’ wardrobe. I also really admire the work that Nanette Lepore does for the “Save The Garment Center” organization and the local fashion community, it’s so important.
WBM: What’s the biggest misconception about Public Relations?
ALYSON: That we’re all catty and/or mean! In TV & Film, Hollywood tends to paint publicists like these ruthless animals who will do anything for the end goal. I firmly believe there is a way to be determined without sacrificing your integrity or the smile on your face. I take a lot of pride in the fact that many people will say to me, “Wow, you and your team are the nicest or most accommodating PR people we’ve dealt with this season.” Someone once called me the “Anti-PR, PR person,” because I break the stereotype, I am the antithesis of it. That’s awesome! Kindness, gratitude and validation go such a long way, no matter who you are or what industry you’re in.
WBM: Leading up to Nolcha Fashion Week, how have days been coordinating its series of events?
ALYSON: It’s a trip. The months leading up to February and September Fashion Weeks are our busiest months at the agency, but it feels great to be in the midst of doing what we do best. There are lots of moving parts, and many unknowns. You have to stay nimble and open-minded. We’re in our element right now.
WBM: What about Nolcha Fashion Week are you looking forward to most?
ALYSON: As the PR agency of record, we’re the gate keepers of the event. We send the invites, we make the guest lists, we make the seating charts, and we grant the access to the event. I love that we get to set the tone for how fashion week goers first experience Nolcha Fashion Week. I most look forward to seeing a smile on everyone’s face and giving people the most positive experience possible. Of course, we can’t wait to see what the designers bring this season either; it is an unbelievable line-up for Fall/Winter 2013!