I had the immense pleasure of interviewing a New York City fashion icon this morning. Alina Fayer is the founder of the famous blog, The Style Socialite.
The Style Socialite aims to inspire and entertain readers to live the life of a style socialite either by taking style inspiration from the looks that Alina wears and mentions, or by ‘coming along’ with Alina to the glamorous fashion parties and events that she often attends.
WBM: How did your background lead you to where you are today?
ALINA: I’ve always loved dressing up ever since I was a little girl living Odessa, Ukraine. I moved to America at the age of eight and my love of fashion just kept progressing. During my senior year of high school, I decided that fashion was my destiny so I applied to both The Fashion Institute of Technology and Parsons in New York. I was fortunate to be accepted into both universities. It was a hard decision, but I ended up choosing F.I.T. While a student at F.I.T. I worked really hard and not only excelled in school but also during my countless fashion internships. I made sure to intern each semester so I could gain as much experience as possible. I ended up interning for the biggest fashion companies and magazines like Juicy Couture, LaPresse PR, Members Only, Women’s Wear Daily and finally OK! Magazine. I didn’t know it at the time, but each of these internships was a stepping stone that prepared me to be a successful fashion blogger today.
WBM: What led you to the concept of The Style Socialite?
ALINA: The Style Socialite was an evolving concept. I started my blogging career with OK! magazine when I interned for them during my last semester of college. As their official web intern, I was in charge of updating and writing for their website, which was set up similar to a blog. After OK! I had a chance to blog for an online fashion boutique. Then my big break came when I was chosen to be one of five international fashion bloggers for HUGO BOSS. I was flown to Berlin to cover their HUGO by HUGO BOSS fashion show during Berlin Fashion Week. My coverage was streamed live on hugoboss.com as well as Germany’s Vogue.com. Finally, a few months after having this amazing experience, I felt it was the right time to start my own blog. I spent a week thinking about a proper name and theme for it. I chose The Style Socialite because it was the perfect representation of the person that I’ve become.
WBM: What is a key lesson you’ve learned along the way?
ALINA: One major lesson that I’ve learned is to not give up, no matter what. There were and still are times that I doubt what I’m doing, but I didn’t come all this way just to turn around. The most successful people in life are the ones that just keep working towards their goal. I’ve had so many doors slammed in my face but that never deterred me from trying again. Finally, the doors started to open because I refused to leave and just kept on knocking!
WBM: Think of these four characteristics of entrepreneurs: heart, smart, buts, luck. Which one were you?
ALINA: I think I was a combination of heart and luck. I went into fashion with so much determination to succeed and made my own luck through hard work. I can’t say I was smart about all of my decisions. It was all trial and error, but I made sure to learn from any mistakes that I made along the way.
WBM: What has been your highest moment in fashion and your lowest?
ALINA: Being one of the official HUGO BOSS bloggers was definitely a highlight of my fashion career. The other major highlight was being discovered by a Hollywood producer and having a chance to guest star on “All On The Line” with Joe Zee, the creative director of Elle magazine. It was definitely one of those pinch me kind of moments to work with him on one episode. The lowest moment in my career was probably after college when I couldn’t find a job since the economy was so bad.
WBM: Where do you see yourself in five years?
ALINA: In five years, I see myself expanding my brand with an accessories collection and writing a book about my life as The Style Socialite. Family is also very important to me so I’m hoping to find my Prince Charming along the way and settle down.
WBM: Who is currently your style icon?
ALINA: I’ve always been inspired by old Hollywood starlets, in particular Audrey Hepburn. I also love Blake Lively’s style because she makes everything look so glamorous!
WBM: Fashion item you can’t live without?
ALINA: Right now, I’m completely in love with flower halos by That Madonna Girl. They’re the perfect accessory for any outfit.